Programmatic display is one of the fastest growing and most exciting areas within digital.
We continue to stay ahead of the curve by implementing our data-driven approach to programmatic and real-time bidding display campaigns.
Using 1st and 3rd party data, we segment by specific audiences, meaning we can serve ads to the most targeted audience available based on their demographics, behaviour, location, and interests. This combination of audience and placement targeting means campaign ads are only served when the best targeting combinations are available.
Using one synchronised platform allows us to be much more flexible with your display budgets and allows optimisation across an enormous range of inventory. Real-time bidding means we can use measurable performance results to flexibly maximise advertising budget based on performance. Video, rich-media, expandable and standard display ads are all supported.